The Betru ritual
There is more to oral care than brushing.
Betru is a range of botanical oral care formulations, created by a practising dentist, for the everyday care brushing alone doesn't reach. A daily swish, a few drops where you need them, and a mouth that feels properly looked after.
Betru means being true, to nature, to you, and to the trust you place in us.
Founded in dentistry
Built by a dentist, made for everyday care
Dr. Shalini Pradhan
Founder · MDS Oral Pathology, Nair Hospital Dental College, Mumbai
Mohita Gupta
Founder · London School of Economics & NALSAR University of Law
Every formulation starts with a clinical question, then is refined with an advisory board including Dr. M. P. Gupta and Dr. Suchetan Pradhan. Read more about us.
Why a ritual
Think beyond teeth. Oral care for every day.
Your mouth is home to a diverse community of microorganisms known collectively as the oral microbiome. It is part of the complex environment of the mouth, alongside your teeth, gums and saliva. Professional dental care is essential. And between visits, the way we care for our mouths every day matters too. Betru was created for these everyday moments, considered oral care rituals designed to complement brushing and professional dental care. Because oral care isn't only about clean teeth. It's about caring for the whole mouth.
Swish Pulling Serum
A botanical oil-pulling serum created for a clean, fresh, cared-for mouth, in the two minutes you already have.
01
Pour
One capful into your mouth.
02
Swish
For a couple of minutes, morning or night.
03
Rinse
Spit into the bin, then rinse with water.
04
Brush
Brush as you normally would, right after.
The story behind our bird
Why a dentist bird?
The inspiration came from an unlikely relationship in nature. Dr. Shalini discovered the Rufous Treepie, affectionately known as the Tiger's Dentist for its remarkable relationship with the tiger. The story stayed with her. Years later, as Betru took shape, it inspired our Dentist Bird, hand-painted especially for Betru and now part of everything we create. A little reminder of what has always been at the heart of Betru: dentistry and nature, in harmony.
The ritual, lived
A little time, just for you.
Beyond Swish
Two more ways to target the care Swish doesn't reach
Comfort Oil
Gentle targeted gum care
For tender, sensitive gums that need something calmer than a swish, dropped exactly where it's needed.
Bliss Oil
Concentrated targeted oral care
For when your ritual calls for more than Swish alone, a focused elixir for the moments that need it.
Founded by a dentist · Precisely formulated oral care · Free from SLS, fluoride & artificial fillers