The Betru ritual

There is more to oral care than brushing.

Betru is a range of botanical oral care formulations, created by a practising dentist, for the everyday care brushing alone doesn't reach. A daily swish, a few drops where you need them, and a mouth that feels properly looked after.

Shop the range Who's behind it
A bottle of Betru Swish Pulling Serum standing beside a pool of golden oil on sunlit stone A single drop of golden oil falling onto pale stone beside olive leaves A boxed bottle of Betru Swish Pulling Serum standing on a sunlit stone counter, the dentist bird printed on its side A woman standing behind a sheer curtain, holding a box of Betru Swish Pulling Serum
The BE.TRU. wordmark stamped in gold on a wall, dappled with the shadow of leaves

Betru means being true, to nature, to you, and to the trust you place in us.

Illustrated card reading Nature holds brighter answers, botanicals refined by dentistry

Founded in dentistry

Built by a dentist, made for everyday care

Dr. Shalini Pradhan

Founder · MDS Oral Pathology, Nair Hospital Dental College, Mumbai

Mohita Gupta

Founder · London School of Economics & NALSAR University of Law

Every formulation starts with a clinical question, then is refined with an advisory board including Dr. M. P. Gupta and Dr. Suchetan Pradhan. Read more about us.

Why a ritual

Think beyond teeth. Oral care for every day.

Your mouth is home to a diverse community of microorganisms known collectively as the oral microbiome. It is part of the complex environment of the mouth, alongside your teeth, gums and saliva. Professional dental care is essential. And between visits, the way we care for our mouths every day matters too. Betru was created for these everyday moments, considered oral care rituals designed to complement brushing and professional dental care. Because oral care isn't only about clean teeth. It's about caring for the whole mouth.

The daily cleansing ritual

Swish Pulling Serum

A botanical oil-pulling serum created for a clean, fresh, cared-for mouth, in the two minutes you already have.

01

Pour

One capful into your mouth.

02

Swish

For a couple of minutes, morning or night.

03

Rinse

Spit into the bin, then rinse with water.

04

Brush

Brush as you normally would, right after.

See the full range
A woman holding a fanned spread of illustrated Betru dentist bird cards in front of her face

The story behind our bird

Why a dentist bird?

The inspiration came from an unlikely relationship in nature. Dr. Shalini discovered the Rufous Treepie, affectionately known as the Tiger's Dentist for its remarkable relationship with the tiger. The story stayed with her. Years later, as Betru took shape, it inspired our Dentist Bird, hand-painted especially for Betru and now part of everything we create. A little reminder of what has always been at the heart of Betru: dentistry and nature, in harmony.

The ritual, lived

A little time, just for you.

A woman smiling while applying Betru Bliss Oil with a cotton swab
A man holding a box of Betru Comfort Oil
Three women sitting together in a sunlit meadow

Beyond Swish

Two more ways to target the care Swish doesn't reach

Comfort Oil

Gentle targeted gum care

For tender, sensitive gums that need something calmer than a swish, dropped exactly where it's needed.

Bliss Oil

Concentrated targeted oral care

For when your ritual calls for more than Swish alone, a focused elixir for the moments that need it.

Explore more from Betru

Founded by a dentist · Precisely formulated oral care · Free from SLS, fluoride & artificial fillers

Be first to know.