Inspired by Nature. Delivered by Science.
Ubiquitous to the jungles of India, the Rufous Treepie is an ever-common yet wonderful sight with its long tail and musical cries. A voracious eater, this little bird is famed as the ‘Toothpick of the Tiger’, as legend has it that it will happily pick the beast’s teeth in search of a meal. Much like our brave ‘Dentist Bird’ that fearlessly steps into the jaws of the tiger, Betru is a bold step towards a traditional yet transformative dental care routine.
Our bodies have evolved multiple natural defences in response to foreign contamination, creating delicately balanced inner ecosystems that work in a collective and holistic manner. Many of the commercial products that we use upset this balance and are counter-productive in the long run. It is our belief that a brighter smile and hygienic oral care doesn’t need to come at the expense of our bodies, and that a natural and hygienic care routine can easily be a part of our daily lives.