Swish brings oil pulling into everyday oral care. Comfort and Bliss are targeted botanical elixirs, created for different moments of gum care. Each has its own place, its own purpose, and its own ritual.
Formulation
Botanical oils. Chosen with purpose.
Every oil in Betru earns its place for what it does, not for how it sounds. A short, honest list, and a reason for each one.
Clove
Clove's eugenol is well studied for antibacterial properties, helping target the bacteria behind everyday bad breath.
Peppermint
Peppermint's menthol has shown antibacterial activity against common oral bacteria, for the cool, clean finish.
Coconut
The most studied oil in oil pulling, shown to reduce plaque forming bacteria, and the gentle carrier that helps the blend swish smoothly.
Grape Seed
Rich in proanthocyanidins, antioxidant compounds studied for supporting healthy gum tissue and calming everyday irritation.
Sweet Almond
High in vitamin E, a light oil that keeps the blend gentle and nourishing on the gums.
Flaxseed
Its omega-3 content is studied for an anti-inflammatory effect on gum tissue, adding a soothing quality.
Mimosa
Traditionally valued for calming irritated tissue, the heart of Comfort and Bliss for tender, sensitive gums.
Peanut
A light, vitamin E-rich oil that helps Swish glide smoothly through every pull, without feeling heavy or greasy.
The Betru formulation philosophy
Botanicals, chosen with purpose.
At the heart of every Betru formulation is a considered blend of botanical oils, selected to create a gentle and sensorial approach to everyday oral care. Swish transforms them into a light, non-greasy pulling serum. Comfort and Bliss bring them into precise, targeted elixirs for the gums and specific areas of the mouth. Thoughtful botanicals. Purposeful formulations. Everyday care.